On January 21, 2026, Strive, Inc. (Nasdaq: ASST; SATA) announced a proposed $150 million follow-on offering of its Variable Rate Series A Perpetual Preferred Stock. This follows an oversubscribed offering in November 2025, signaling strong investor interest in Strive’s hybrid capital model.
Unlike typical stock sales, this offering leverages a preferred convertible equity instrument, combining features of bonds and equity. It provides cumulative dividends for investors while supplying Strive with capital to pursue strategic growth initiatives, including Bitcoin purchases and debt repayments.
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Expanding its Bitcoin holdings to strengthen its treasury position,
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Retiring convertible debt from its subsidiary Semler Scientific,
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Repaying trading credit lines, including those from Coinbase Credit Inc., and
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General corporate purposes and working capital needs.
These measures illustrate a dual focus: boosting Bitcoin exposure while ensuring financial stability.
Strive positions itself as a Bitcoin-first public company, aiming to grow its Bitcoin holdings per share as a core value proposition. With over $2 billion in assets under management, Strive has become a notable player in the crypto finance ecosystem, offering investors exposure to Bitcoin via ETFs and trusts.
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