Buckingham Palace Addresses the Rumors About Camilla — What They’re Saying Has Everyone Talking

important fact, the headline creates a question and sells the answer.

This is sometimes called a curiosity gap.

The larger the gap between what the headline suggests and what it actually reveals, the more pressure a reader may feel to continue.

Emotion Makes the Curiosity Gap Stronger

A headline about an ordinary administrative update is unlikely to create continue reading …