Buckingham Palace Addresses the Rumors About Camilla — What They’re Saying Has Everyone Talking

It was the central mechanism making the headline effective.

An Ellipsis Can Be More Powerful Than a Fact

When a headline ends just before the most important detail, readers are encouraged to imagine what might come next.

The possibilities can quickly become dramatic.

Some may assume the story involves illness.

Others may imagine a scandal, a family dispute,continue reading …