Purpose of the Circular Dent on Milk Jugs

example of that approach.

The Feature Helps the Jug Remain Familiar and Practical

Consumers expect gallon milk jugs to be lightweight enough to lift comfortably while still feeling sturdy when full.

They also need to fit efficiently inside refrigerators and store coolers.

The jug’s familiar shape reflects a balance between these demands.

The circular panel continue reading …